Cyd Archer

Business Philosophy

Cyd has been a Broker in Lincoln Park for the past 17 years.  She came from a 20+ year career in the advertising and marketing industry working with C-level executives in Fortune 500 Companies. She also spent several years in the Financial Industry working with high net worth families and their advisors. She understands the challenges, risks and the need for discretion when buying or selling a home or commercial investment.

Cyd has a distinct blend of executive professionalism and an insider's knowledge of the market. Her philosophy is to provide her Clients exceptional service and insightful knowledge and become a trusted advisor to help them make better-informed decisions. She is not in a team-based model. When you hire Cyd you get her personal attention, not a team of people who may or may not be knowledgable about your home.

She has an exceptional ability to listen to her Clients, whether they are first-time buyers or seasoned buyers and sellers.  Cyd helps her Clients identify value while managing their risk.   Her tough negotiating skills provide a competitive advantage in the negotiation process. She is focused on exceeding her Clients unique needs. Her experience allows her to keep her Clients focused on achieving their goals whether it is for their first condo, million-dollar home or investment property. She works with Sellers to enhance the presentation of their homes, assess the market value and develop a strategic marketing plan with custom marketing materials and social media to showcase their property and its enhanced value. Every transaction is different and has its challenges, but she pulls upon her past experience to make sure things move smoothly and assures that the transaction is as seamless as possible for her Clients. She is committed to helping her Clients realize the rewards of ownership.

Cyd has built her business exclusively through personal referrals and through community organizations she is involved with. This is testimony to the respect and loyalty she has earned working with her Clients.

Areas of Expertise

Cyd is licensed in both Illinois and Michigan. She works with buyers who may be looking for a home or condo, or an in-town unit.  Her areas of expertise include: Condos, Lofts, Single-Family Homes and Investment Properties. While she has sold properties from the South Loop to Wilmette, she specializes in Chicago's Lakefront neighborhoods. 

Personal Background

Cyd grew up in Southwestern Michigan in a family that was actively involved in real estate development, investment and sales for resort, vacation, and commercial properties for over 30 years. She has lived in Chicago's Near North neighborhood for over 25 years. She believes in giving back to the Community and has been involved with many communities and and not-for-profit organizations in Chicago. She currently serves as the Vice President of the Chicago Yacht Club Foundation and oversees a program for teen-aged girls designed to help them learn about the environment and develop their leadership skills on a Tallship.  She enjoys traveling, sailing, skiing and the arts.

Education, Training and Designations

• Graduate, Western Michigan University
• Licensed Real Estate Broker in Illinois and Michigan
• GRI-Graduate Realtors Institute
• CNS-Certified Negotiation Specialist
• Certified Luxury Specialist
• International Sterling Society
• Member of National Association of REALTORS, Illinois Assoc of Realtors, Chicago Association of Realtors
• Recognized as Chicago Magazine's Five Star Award for Customer Service Excellence